Case Study

Winning in Quick Commerce: A 5‑Year Strategy for Growth

Quick commerce platforms like Deliveroo, Just Eat, and Uber Eats were rapidly reshaping how consumers bought food and drink. For a famous drinks brand, this channel represented a huge growth opportunity — but the business lacked a clear understanding of who the shoppers were, which platforms they used, and how to increase visibility and sales incidence in this fast‑moving space.

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My actions

- Designed and led a mixed‑method research programme, combining quantitative surveys with qualitative deep dives.

- Explored consumer and shopper behaviour: which quick commerce platforms they used, the occasions driving purchase, and the missions (e.g., last‑minute top‑up, social gatherings, impulse treat).

- Mapped the end‑to‑end shopper journey within apps to identify barriers and opportunities for visibility, navigation, and conversion.

- Synthesised findings into a 5‑year channel strategy, with recommendations on assortment, pricing, promotions, and digital merchandising to maximise brand presence and sales.

Results

- Delivered the brand’s first comprehensive quick commerce strategy, giving senior leadership a clear roadmap for growth in this emerging channel.

- Identified the most profitable missions and occasions, enabling targeted investment and sharper execution.

- Positioned the brand to capture incremental sales and strengthen relevance with digitally savvy shoppers, ensuring long‑term competitiveness in the evolving retail landscape.