Portfolio & CV
Binanti Cuzner
MBA | BA Hons
Shaping Growth through Insight
About Binanti Cuzner
Shaping Strategy Through Consumer & Shopper Insight
Binanti is a seasoned consumer insight leader with over 20 years’ experience in Retail, FMCG, and Shopper research. She has worked with top‑tier brands, leading retailers, and global research agencies, bringing deep expertise in market research and consulting.
She is recognised for delivering insights that shape strategic direction and drive commercial impact, with particular strengths in stakeholder engagement and navigating agile environments. Alongside her strategic work, Binanti is passionate about coaching and developing teams, fostering growth with vision and positivity.
Based in Bedfordshire, she is within easy reach of London and well‑connected by major train and road links.
What I do
I champion the consumer voice and translate insight into strategies that solve business challenges and drive growth. With over 20 years’ experience across Retail, FMCG, and Shopper, I bring clarity to complexity — turning research into actionable direction, engaging stakeholders, and inspiring teams to deliver impact.
Consumer Insight
Turning insight into impact
I bring deep expertise in consumer insight, helping organisations drive commercial success and build stronger connections with their customers. My strength lies in translating findings into clear strategies that guide brand positioning, marketing, and commercial direction.
Shopper Engagement
Making categories stand out
Drawing on global experience in FMCG, retail, and agency environments, I create shopper engagement strategies that cut through crowded markets. My strength lies in shaping clear category visions that drive growth and differentiation.
Brand Health & NPD
Keeping brands future-ready
From establishing international brand trackers to evaluating campaigns, I use a wide toolkit — including innovation research, econometrics, social listening, and brand repositioning — to optimise communications, protect brand health, and guide new product development.
Segmentation Strategy
Sharper targeting, stronger growth
Through consumer and shopper segmentations, I help organisations refine their marketing and propositions to boost relevance and ROI. These models provide clarity on behaviours and missions, guiding smarter decisions across brand, category, and channel strategy.
Technology-Led Insight
Innovation that reveals motivation
I design and deliver research using advanced tools such as neuromarketing, eye‑tracking, virtual reality, and AI to explore shopper behaviour in new ways. These approaches provide richer understanding and faster, more cost‑effective insight without compromising depth or quality.
Omnichannel Journey
Seamless journeys across touchpoints
My experience spans in‑store, ecommerce, DTC, and quick commerce channels. I help retailers increase sales by optimising the shopper journey across touchpoints, creating seamless experiences that drive conversion and loyalty.
If I’m not uncovering insights, I’m probably uncovering inner calm...
Meditation keeps me centred, while paddleboarding is my excuse to swap screens for streams — together they help me recharge and stay resilient.