Portfolio & CV

Career Highlights

Unilever Ice Cream
2025

Senior Consumer Technical Insight Lead – EU ANZ

  • Redefined innovation pipeline by designing research frameworks, prioritising benefit-led technologies - delivering faster time to market.
  • Uncovered growth platforms by shaping product experiences through consumer-driven design - strengthening market performance.

IGD
2024

Senior Insight Manager - Shopper

  • Led the Shopper Vista programme, with a hybrid team to increase client engagement scores through sharper storytelling and actionable outputs.
  • Delivered commercially relevant and actionable outputs for clients by upskilling the team, boosting capability and overall performance.

Tropicana Brands Group
2022-2023

Consumer Insight Lead

  • Directed a £1.4m insight programme, delivering strategic projects that strengthened brand performance across three leading juice portfolios.
  • Repositioned brands by leveraging consumer insight - optimising marketing investment and uncovering new growth platforms.

Innocent Drinks
2022

Planning Segment Lead

  • Embedded consumer insight into NPD projects across EMEA, by utilising concept, pack, and sensory testing resulting in successful launches.
  • Delivered Europe-wide brand tracking, standardising, actionable reporting – resulting in better market prioritisation.

Accenture
2021

Insight & Strategy Consultant

  • Uncovered new market entry strategies by directing a global consumer study. The results shaped Accenture’s business planning for client solutions.

Mattel
2020

Shopper & Consumer Insight Manager

  • Captured shifting consumer behaviours during the pandemic by creating a lifestyle tracker, which enabled the brand to adapt strategy in real time.
  • Guided local market strategies by leading insight projects across EMEA - steering new growth opportunities and closer consumer alignment.

Marks & Spencer
2019

Customer Insight Delivery Lead

  • Established consistent measurement for CSAT and NPS frameworks by leading a CX programme – which drove targeted service improvements.
  • Enhanced governance and improved ways of working by streamlining the Voice of Customer programme – increasing efficiency and speed of delivery.

Butlin's
2018-2019

Head of Guest Insight

  • Shaped greater guest-centricity by establishing foundational insight that resulted in deeper understanding and repositioning of brand purpose.
  • Guided guest propositions by designing trip-based segmentations enabling marketing comms prioritisation.

Mars Foods
2018

CMI Manager

  • Shaped the Rice & Grains strategy using consumer insights, which allowed for decision-making and new growth opportunities.

Pernod Ricard
2017-2018

Senior Shopper Insight Manager

  • Delivered strategic recommendations for campaign ROI, and ecommerce path to purchase using shopper insight – improving campaign effectiveness.

Tesco
2015-2017

Shopper Insight Manager

  • Drove stronger performance by leading multiple strategic projects - resulting in the adoption of insight-led strategies across the business.
  • Transformed the seasonal event strategy by introducing a missions-based framework - resulting in double-digit sales growth across priority categories.

Kantar Retail
2014-2015

Associate Director

  • Established shopper missions across 10+ markets for global clients – directly influencing value propositions that drove category growth.

Earlier Career

Includes research and marketing roles 

with Coca‑Cola, William Hill, Oxford Intelligence, and other leading consultancies.

Skills Summary

  • Creative problem solving 
  • Market research expertise
  • Multiple methodologies
  • Strategic planning
  • Team management
  • Budget management
  • Stakeholder management
  • International research
  • Innovation & NPD
  • Brand & Campaigns
  • Social listening & AI
  • NPS, CSAT & CX programs

Professional Development

Education

MBA (Distinction) - Leeds University 

Winner of Best Marketing Plan - Barclays

BA Hons (2:1) Politics & Social Sciences -Westminster

Trainings

Market Research Society Accreditation Conjoint Analysis / Segmentation / Advanced Analytics

Leadership & Business Development

Conferences

Presented at:

  • Neuromarketing World Forum
  • Executing Shopper Insights
  • Shopper Insights Seminar
  • Art of the Possible

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